M1, Discuss HOW specific customer-focused strategies used by Southwest Airlines (SWA) help it achiev

P2, Explain how relationship marketing can be applied to a selected business

P1, Describe the reasons for the development of Relationship Marketing (why it is valuable), giving

Visual Merchandising Zara vs Pull & Bear

P1 Explain the ethical issues a business needs to consider in its operational activities

P2 Explain the implications for the business and stakeholders of a business operating ethically...

M1 Analyse different types of business information and their sources

D1 Evaluate the appropriateness of business information used to make strategic decisions

M1 Assess how a selected business could improve the ethics of their operations

Teams-Overall effectives in meeting its objectives, making recommendations for improvements.

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